Web Design & Development
Effective web design is about combining creativity and best practice usability. A website done correctly can serve as a reference showcase of your products; assuring capture and retention of (filtered) leads.
The design and development of a new website is an exciting process for all businesses. It gives you the opportunity to establish or re-establish your online presence and allows you the opportunity to show case your brand/product or enter another market.
At ROC™ we generate value by putting people first. User experience is everything:
- We create responsive website designs compatible with numerous devices allowing for a better user experience.
- We strive for simplicity.
- We tailor solutions to you, as we recognize people and businesses are different.
- We design our websites to give users a reason to explore your entire site.
- Whether we design corporate websites or social media and branding strategies, we ensure our visual solutions are innovative and fresh.
- Our web development services include: CMS development, Ecommerce development and the development of online & mobile applications.
Content Development & CRM Solutions
In the information age, content is the new currency. Well crafted, concise and personalized messaging can help capture and engage your target audience, guiding them to your call for action.
Content marketing involves the creation of valuable content and sharing this with a goal to achieving trust and consumer loyalty. We understand how important it is for businesses to focus on client awareness and remain informative.
Content marketing is done through Search Engine Marketing, Links, Branding, Social Media, relationships and conversions.
Having a stellar website is a great start, provided it is visible and accessible. SEO, SEM and Social Media each have their own approach and benefits with one thing in common, keeping your brand top of mind.
Making sure your website remains optimized is a full time responsibility. Especially if you want a successful website; one that drives traffic, converts customers and shows consecutive growth.
Staying on top of the continuous changing algorithms isn’t always easy. Gone are the days were having numerous links to your sites was enough to keep your website optimized.
Today, in Google, over 70% of search results in an organic click. To achieve greatest brand exposure, all facets of your website must come together. An effective SEO campaign will ensure content is authoritative, will consider local relevance, will respond to the approach of competitors and finally, will have the user in mind.
Ensuring your SEO is adjusted to obtain optimum results can raise you above your competitors , establishing your site to the top of search results.
Making sure you reach the right audience through targeted display advertising.
Targeted display advertising will ensure your reach your right audience without wasting resources. Questions that need answers for an effective campaign include the following:
- Can your target audience see your online ads?
- Are they visiting your site?
- Is your online strategy increasing sales?
- Are you staying ahead of your competitors?
- We make sure your budget is used effectively to finding your key customers in the right environment, so that they will know, exactly where to find you.
ROC™ works in partnership with our clients to develop customized social strategies which yield the highest return on investment.
By using the right tools we can help your business or brand achieve it’s success:
- We create social and professional branded profiles
- Creative content writing and developing rich messages
- Building and enhancing your followers
- Reviewing analytics and presenting to you our feedback
Social Media Marketing
With digital marketing now extending to social media marketing sites, it would be a shame not to capitalize on opportunities that increase awareness. It is crucial for businesses to keep up to date with competitors who are capitalizing on social sites such as Facebook, Twitter and Instagram. These sites have become increasingly popular platforms where brands and products are promoted.
We continue helping our clients to understand the impact and opportunities that social media is having to their industry and business. We enjoy creating strategies to make the most of these opportunities.
When used within an integrated marketing communications plan, email marketing could prove to be a very effective avenue of engagement and opportunity to build credibility with previously attained highly targeted leads.
Allowing your brand to stay top of mind by reaching out to prospective clients where they are most active with blog articles, press releases, announcements, offers, etc that are riddled with key selling points and messaging, which we will assist in identifying as well.
As a natural extension of core service offering, we also design other forms of marketing material acrossprint media i.e flyers, brochures, leaflets, etc; and brand collateral i.e business cards, inse
rts, email signatures, etc.
We support clients with the conceptual design, interface design and realisation of apps and widgets, as well as the selection of relevant technological platforms (Apple vs. Android vs. Blackberry, etc.). In addition, we develop suitable business models for your start in the world of mobile business.